Nay Archive


Benefit They’re Real Push-Up Liner

I ran in to this eyeliner in the Sephora in Verona this summer. I had never heard about it, but I did know the They Are Real Mascara. A lot of women love the effect of the mascara and I guess there is a good reason why this is one of the best sellers of Benefit. Personally I like the mascara but I am not raving about it. It is okay. But the sales trick, making it a “They Are Real” product, worked on me. Also, I was intrigued by the look of the eyeliner. It definitely looked different than any other eyeliners I had seen. I swatched it on my hand and I liked the fact that it was really black.  Also, the application was very smooth. So I decided to go for it.

The Benefit They’re Real Push-Up Liner promises a lot.

Benefit They're Real Push-Up Liner. Source:

Benefit They’re Real Push-Up Liner. Source:


I had to read the package before using it.

  • Remove the orange tip protector & discard
  • Twist base until product is delivered – approximately 8 to 10 rotations
  • Wipe away excess liner
  • Click once for enough product to line both eyes.

My experience

Benefit They're Real Push-Up Liner

Benefit They’re Real Push-Up Liner

I removed the orange tip protector and twisted the end many times. Finally I saw the black of the eyeliner coming out and started to apply it to my eyelids. In the beginning it feels kind of odd to apply the eyeliner with the rubber end. But it worked really well. I had to twist the end again to make sure that I had enough eyeliner for both eyes. The liquid is black and it gives a very good definition of the eye. Together with the They Are Real Mascara it gives a very beautiful and dramatic effect.

So my first experience was pretty good. Unfortunately, the next experiences were not so good. The second day I opened the eyeliner nothing came out. Even though I properly closed the lid, the eyeliner had dried out in the tip. I first had to remove the blocking eyeliner. Make sure you do this with something that does not have any fluff on it because the fluff will stick to the tip. I first tried to remove the blockage with a cotton pad, not a good idea! Do not try to remove the blockage with your fingers because the black does not come off easy. After removing the blockage I twisted and twisted and twisted. I cannot remember how many twists it took me to get something out. And for the next step, applying it on your eye, I have another tip: do not wait to long applying it, because it dries out very quickly! So I had to remove the blockage again, and had to twist and twist… Anyway, you get the picture. This same routine I have to do every time I want to use this eyeliner. Frankly, it is too much fuss for me so I have stopped using it. Even though the results are very nice. But I prefer my gel liners who are always happily ready to work.

It is not me. It is you.  

Because I was curious to know if I was the only one who was having this problem I started looking for reviews. I was “happy” to learn I was not alone in my experience. I also learned that one of the Beauty Bloggers I checked out was told by Benefit that she should keep the orange protector and place it back in the eyeliner when she was done applying it. Did I miss that on the packaging? No I did not. Also on the website it clearly says, “remove the AccuFlex tip protector & discard”.


To summarize: the results of the They Are Real Push-Liner are really nice. Unfortunately, the quickly drying formula makes it too much fuss to work with. So for me it is a definite NAY.


The eyeliner is available in the beauty and make-up shops that sell the high-end make-up (in the Netherlands for example Douglas) and the price is 25 Euro.

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Thank you! Rosalie